Zinsser earned industry recognition as a product innovator, creating new products – and new product categories – to meet the needs of the professional, commercial and consumer markets. The company’s many “firsts” include B-I-N®, the first shellac-base primer sealer; Bulls Eye 1-2-3®, the first water-base universal primer; DIF®, the first commercial solution for wallcovering removal; SHIELDZ®, the first wallcovering primer; and PERMA-WHITE,®, the first mold & mildew-proof paint.

Today Zinsser manufactures and markets a comprehensive line of high-performance primers, wallcovering installation and removal products, interior wood finishes, exterior wood care products, concrete and masonry products, decorative finishes and products for the long-term prevention of mold and mildew.